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Princess Yachts for Sale and Brokerage

Princess Yachts has built motor yachts in Plymouth for six decades, earning a reputation for solid engineering and interiors that feel considered rather than showy. The brand's clearly defined classes make it one of the easier fleets to navigate, and one of the most rewarding to know well.

CountryUnited Kingdom
ShipyardPlymouth, Devon, England
Founded1965
FocusBritish-built motor yachts, from sports yachts to super flybridge yachts
A white yacht moored in the harbour of Portofino

About Princess

The company began in 1965 as Marine Projects in Plymouth, founded by David King, Brian Phillips and Cliff Viney, and the Princess name gradually became the brand the world recognized. Plymouth remains home: production is spread across several sites in and around the city, including the historic South Yard.

Princess keeps a great deal of its build in-house, from composite molding to cabinetry and upholstery. That vertical approach shows in the finish of a well-kept yacht and in the consistency owners value when they move from one model to the next. The brand's design language has become sharper in recent years, yet the emphasis on practical layouts and seakeeping has stayed.

The range is organized by class, each with its own letter, which gives buyers a clear map of the fleet. It runs from owner-driven sports yachts to crewed super flybridge yachts, and Princess yachts are found in large numbers across the Mediterranean, Northern Europe and the East Coast of the United States.

Princess yacht models

The class system makes it simple to understand where a given Princess sits. Each class has been refreshed over the years, so a pre-owned search often spans more than one generation.

Princess yachts for sale

Princess yachts change hands both publicly and privately. There may be no Princess in the current Reel Deal Yachts selection, but Daniel can search the wider market, including yachts that are not publicly listed.

Discuss a Princess yacht →

Buying a Princess yacht

Class and generation are the first filters, but the details that separate one Princess from another are specification, engine choice and how consistently the yacht has been serviced. A good survey will examine running gear, stabilizers, hull and deck moldings, and the condition of teak and soft furnishings, which tell a quiet story about how the yacht has been kept. Documented work by established service yards is always reassuring.

Smaller F and V Class yachts are often run by owners, while Y and X Class yachts typically carry professional crew, which changes both running costs and flag considerations. Daniel helps buyers weigh these points alongside cruising plans, and his buying guide sets out the full process from offer to closing.

How to buy a yacht

Selling a Princess yacht

A Princess is valued most credibly against sold yachts of the same class and generation. Recent upgrades, documented servicing and a clean survey history all help support a figure, and presentation makes a noticeable difference with this buyer group, many of whom have owned a Princess before.

Daniel positions each yacht for the audience most likely to act, whether through worldwide cooperation with other brokers or a quieter, targeted approach. The selling a Princess page explains preparation and marketing in more detail, and owners in the Northeast can meet Daniel through his New York presence.

Daniel's guide to selling a Princess yacht

Princess new builds

New Princess yachts are sold through the builder's appointed dealers. Daniel can advise a client independently during that process, comparing classes, reviewing specification and build timing, and arranging the sale of a current yacht so the handover dates line up.

How Daniel guides a new build

Why work with Daniel Grant

Owners choose Daniel for measured, personal advice rather than volume. He works between New York, Miami and Europe, backed by the infrastructure of Reel Deal Yachts, and treats every conversation about a Princess with the same discretion, whether the yacht is a compact flybridge or a crewed X Class.

He is candid about timing and price, and he stays involved from the first conversation through survey, closing and handover, so an owner always knows where matters stand.

Questions owners ask

What is the difference between the Princess F Class and S Class?

The F Class is a traditional flybridge range with a full upper deck for helm and entertaining. The S Class is a sportbridge concept, keeping a sleeker sports-yacht profile with a more compact flybridge above. Buyers who prioritize upper-deck living usually lean toward the F Class, while those who want a sportier look often prefer the S Class.

Where are Princess yachts built?

Princess Yachts builds in Plymouth, Devon, on England's southwest coast, where the company was founded in 1965. Production takes place across several sites around the city, and much of the work, from composite molding to interior joinery, is carried out in-house rather than outsourced.

Is a Princess X Class a crewed yacht?

Generally, yes. The X Class super flybridge yachts are large enough that most owners employ professional crew, and their layouts include crew quarters. That affects running costs, insurance and flag choice. Daniel can explain what a crewed Princess typically involves and introduce captains when an owner is ready.

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Daniel is also on Instagram, at @danielashergrant.

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